Portrait of Julie Hurley

Julie Hurley

Marketing Strategist & Content Manager

I build and optimize winning marketing campaigns from the ground up. I bring SEO, AEO, visual design, editorial direction, and empathetic brand storytelling together, from initial inspiration to increased revenue.

10+ years of combined digital marketing strategy, content management, creation, execution, editing, and reporting experience.

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You Need Content That Does More Than Fill a Calendar

I build strategies that turn audience insight, search behavior, and strong editorial direction into measurable growth, from first idea through performance tracking.

What I Can Help You Solve

Content that lacks direction

I turn audience needs, business priorities, and search opportunities into a focused content roadmap.

Content that isn’t getting found

I use SEO, SERP, AEO, and emerging AI-search considerations to make useful content easier to discover.

Too much content, not enough impact

I identify what needs to be created, updated, consolidated, or retired, so time is invested where it matters.

Production at scale

I build practical AI-assisted workflows that increase capacity while protecting brand voice and editorial quality.

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Industries

  • Healthcare & Medical
  • Legal
  • Financial Services
  • Home & Local Services
  • Security
  • SaaS & IT
  • Property Management
  • Higher Education
  • Non-Profit
  • Utilities
  • Transportation & Manufacturing
  • Automotive
  • Beauty & Retail Products
Case study highlights

Proven, Measurable Results

Turned an existing guide into an AI Overview feature

Optimized an existing guide for search intent and AEO, helping it appear in Google AI Overview for a highly competitive query.

  • 443,509 impressions
  • 60–112% product sales increase
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Built B2B topical authority from the ground up

Built a pillar-and-cluster strategy from scratch to establish topical authority in a competitive B2B niche.

  • 142 priority keywords
  • 111K+ monthly search volume
  • +4,250 ranking positions
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Used a content update strategy to beat an organic-session goal

Used a deadweight audit and pillar-network strategy to prioritize existing pages instead of simply publishing more.

  • 10,089 organic sessions
  • ~4,000 above goal
  • 70% MoM growth
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When I see an opportunity, I take the initiative. I don’t just launch campaigns, I stick with them until you see real results.

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Recommendations

Highly Recommended by Colleagues

“Julie offers a rare blend of creative and analytical. She never lets strategy drift into guesswork, and she never lets data override good instinct… She drove tremendous results for our clients, including major gains in impressions and clicks that translated directly into revenue.”

Alex JohnsonDigital Marketing Director, Big Leap

“Julie was ahead of the curve in crafting and optimizing content to perform well not just in traditional SEO, but in AI search platforms like ChatGPT, an increasingly important skill as search behavior evolves… I’d recommend her for any content strategy, SEO, or organic growth role.”

James StraatmanPresident, Big Leap

“Julie owned content strategy for a wide range of clients across multiple industries. One of the largest was a home services company with dozens of brands across different markets… She was a dependable strategist and teammate.”

Jaime ThelerChief of Staff, Big Leap

“Julie is an exceptionally talented content writer and editor who brings a rare combination of creativity, innovation, reliability, and an incredible work ethic to everything she does… In all the years we’ve worked together, I can’t remember her ever missing a deadline.”

Rachel ColemanDigital Marketing Director, Big Leap
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My six-phase process

  1. 1Discovery & Research
  2. 2Find the Opportunity
  3. 3Build the Strategy
  4. 4Create, Execute & Implement
  5. 5Measure the Results
  6. 6Improve & Refine

There is no finish line.

How I work

My Approach: How I Work

I enjoy solving content problems: figuring out what an audience actually needs, what your business needs to accomplish, where the content should live, how it should be structured, and how we’ll know whether it worked. I always have the big picture in mind.

Read About My Approach

Get Your Digital Marketing Problems Solved

If you’re looking for a marketing strategist who can connect strategy to execution and get measurable results, let’s connect.

Start A Conversation With Me